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BRAND POSTERS
Client/Company
Vermont Federal Credit Union
Project type
Large Posters & Branding
Date
2023
One of the very first projects I was asked to work on was creating a series of large posters (including developing the taglines on the posters) that would be displayed in all of our branches. This is where I started really taking VFCU in the direction of more emotive, relatable imagery. The team absolutely loved it, and the members have given nothing but great feedback on them. My goal was really to capture the way our company operates in everything we do. We are all part of the community, and every single one of us believes that we can make a positive difference in the world around us.
The entire set is a set of 8 posters - two of which are standard branding. The rest I had fun playing with some purple color overlay and opaque copy on top.
Please note: I would love to show all of the branding and marketing assets I have developed overall inside one of our branches, as that is truly the most cohesive way to see everything. Unfortunately, due to security risk I am not allowed to do so. I appreciate your understanding!
