APPAREL CATALOGS

This is a combination of some apparel catalogs I worked on and designed during my time with both Garnet Hill, Inc., and Vermont Teddy Bear Company (PajamaJeans and PajamaGrams).

While working at Vermony Teddy Bear Company, I stepped up and suggested taking the catalog imagery in more of a lifestyle direction to try and increase sales and new consumers. We created five different versions of the same catalog, all with different imagery designed to attract different target audiences. We mailed them out and ran the numbers afterward to see what happened. It was an amazing test and I was happy the team was so receptive to my idea!

At Garnet Hill, I mostly worked on updating items as directed, and gave feedback regarding layout and organization.